Branding in web interfaces: How customer experience can make you stand out.

Branding in web interfaces: How customer experience can make you stand out.

Every time you hear the word “Think differently”, What’s the first picture that comes to mind, Apple right? Or whenever you come across the Swoosh logo (the one that “marks correctly”), you think Nike, right? That’s the power of branding.

When it comes to consistent branding, however, it takes an average of 5 to 7 brand impressions for a customer to remember your brand. A catchy name and a tagline aren’t enough.

Branding is all-encompassing, it’s not just the logo you design, the font you use, or the products you sell. It’s all these things and much more. It’s the customer experience you provide. It’s the philosophy you embrace and the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique. 

In this blog, we’ll define the importance of branding in web interfaces, and how you can promote awareness and make your products and services more recognizable on the market thanks to a well-thought-out user interface (UI).

  • Establishing a recognizable brand identity through branding in UI.
  • The right UI approach can make your brand stand.
  • Establishing your Voice, Personality, and Action.
  • Hire business-oriented product designers.

Let’s begin with, 

  1. Establishing a recognizable brand identity through branding in UI.

Every successful company has its own story and unique background. UI/UX branding is what will help you tell that story to your customers. 

A UI branding design is a set of graphic and visual elements such as logos, brand color, typography, illustration, animation, and business card. All in all, it plays a vital role in brand promotion and market exposure. Images, colors, and fonts evoke associations with your product, so never underestimate the importance of UI branding. 

A brand identity enables a company to deliver the right message to improve communication with customers and increase trust through the right positioning. The ultimate goal is to differentiate your brand from other brands and this is about creating a set of visuals that meet the needs of your audience.

  1. The right UI approach can make your brand stand out today.

Your company's ideas, values, and philosophy should all align with its message. You need to build a community, create your own aura around your brand, and appeal to your audience rather than address it. Since the user interface is how you communicate with the end user, it should contain everything you want to convey to your audience. As more marketing strategies emerge, new branding techniques emerge to help businesses create interfaces that appropriately reflect their brand and showcase it to the world. 

  User motivation is more important than ever. Your business performance depends on the size of your audience. People tend to trust organizations with brand credibility and legions of loyal fans. So better awareness means you can beat the competition and promote your products and services faster. 

 If you deliver across different channels, make sure the messages are the same so users can seamlessly switch between channels. Whenever a consumer watches an ad on TV, reads a post, or launches an application, the experience should be the same.

  1. Establishing your Voice, Personality, and Action.

Your company's ideas, values, and philosophy should all align with its message. You need to build a community, create your own aura around your brand, and appeal to your audience rather than address it. Since the user interface is how you communicate with the end user, it should contain everything you want to convey to your audience. As more marketing strategies emerge, new branding techniques emerge to help businesses create interfaces that appropriately reflect their brand and showcase it to the world.

  User motivation is more important than ever. Your business performance depends on the size of your audience. People tend to trust organizations with brand credibility and legions of loyal fans. So better awareness means you can beat the competition and promote your products and services faster. 

 If you deliver across different channels, make sure the messages are the same so users can seamlessly switch between channels. Whenever a consumer watches an ad on TV, reads a post, or launches an application, the experience should be the same.

  1. Hire business-oriented designers.

A professional designer is an invaluable asset to your company. But how do you find one?

Today, designers have to be more strategists, business developers, and creators of user experiences than artists. It means that a business-centric mindset and a non-standard approach to design are the key differentiators of an expert. A designer who can bridge the gap between the company’s mission and user demands is the one you should look for.

Plus, a skillful designer is a storyteller, and both user experience and user interface have to become a part of a holistic narrative. Browsing through an elegant interface has to be similar to reading an interesting book. A designer’s task is to guide users smoothly from the beginning to the end — from the landing page to the checkout.

To wrap it all up, 

Adobe claims that 38% of users stop interacting with an app or website if it’s not engaging or has an unattractive layout.

As, UI/UX Design and Branding work hand in hand. This is your chance to offer a great design that will help you resonate in the user’s mind. Companies that are known for their brand persona will stand the test of time, and their recognizable image won’t be mistaken for another. Once remembered for excellent user experience and a pleasant user interface, your brand will attract users time after time.

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