GoToMarket

Redesigning of the top HR consulting and staffing services platform

Website Product Design
Q`1 2022

Our Contribution

  • UX strategy
  • Web site design
  • User testing
  • Responsive Design

Our Contribution

  • 7 months
  • (January 2018 - July 2018)

GoToMarket is a new-age Global Recruitment firm with a mission to add value by connecting employers and employees beyond borders. We enable legitimate, fully compliant offshore staffing of Gold Collar professionals from the UK, India and Lebanon.

To make sure the redesign will be embraced by the site’s 250k unique monthly users we involved Gotomarket fans and loyal users in the design process from the early days. Through a series of interviews, workshops, and card sorting sessions we came up with a completely new design framework that provides a great experience across any device that leads to higher conversion, especially on mobile.

Team Size
15+
Time
2.5 Months
Industry
Food and Nutrition

What is Znap?

A fintech platform born in the UAE providing Consumer Retention Mechanism along with smart payments to local businesses and helping customers stack up rewards via a simple secure user friendly app - Znap

Know more

“Spoke design labs has gone more in-depth into usability, user roles, and UX than any other design firm I know.”

Moiz Saeed, Team Lead at GoToMarket

The Challenge

Online recruitment services have been around for a while now and so have the big players that lead the industry. That meant creating a platform that was at least as appealing as anything advertised by the competition. On top of that, it had to be focused on usability, maximum engagement, and top-notch customization.

The Goal

We started this project with a primary target in mind: to engineer a website that is effective specifically for Remote Jobs. In other words, the main focus was on what they have to offer, in comparison to traditional recruitment platforms. That meant a highly complex back-end structure and an engaging, user-friendly design.

The Team

Our attention was focused on the complexity of the project, which implied a lot of resources on both sides. Therefore we cannot but compliment the awesome team behind it: a front-end developer, a designer, a QA specialist, and a product manager.

Solution

We kicked off with a solid wireframe based on the business objective and the creative idea we had in mind. Then we focused on custom features that would bring this kind of business to the next level.

The huge amount of content also influenced us to display most of the information with a super easy-to-read black font on a white background. Only the main features and buttons were emphasized with green and blue to make sure the user guesswork is avoided.

Typography & Colors

Typeface Red Hat Display the idea of the website - it's simple, clear, and straightforward.

Red hat Display
Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890”?”!’(%)[$]{@}/&\<-=>$><.TM

Designed for conversion

4for4 is a subscription-based business. To increase the number of subscribers, we first created several seasonal landing pages to bring more traffic. Next, we optimized the plan selection page to help customers make decisions about plans easier, as well as optimized the checkout flow from mobile devices. As a result, we saw almost a 2x increase in conversion rate within a year after the launch.

Outcomes

120k

New users in a year after the launch

87%

Conversion rate increase during pre-season

51%

Mobile traffic conversion increase

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