Design Labs
Design Labs
GoToMarket is a platform offering solutions for businesses to market and sell their products effectively. It could provide a suite of tools & services designed to help companies reach their target audience, build brand awareness, and increase sales. The site offers resources like market research, customer insight and sales establishment.
GoToMarket
The main challenged faced was to create a design for the products to be showcased as solutions.
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Before coming to us, the client had already created his brand book, had the logo, colors and more. We had to use everything that the client already has and keep in mind that this application is audience friendly. It must be comfortable for a young guy who is a digital native and loves bright colors as well as for a woman of age who has poor eyesight and does not often use such products
Fixed the inconsistency of design elements previously used
Making the content easy to understand
Creating a structure to showcase most most important facts first for users
Products value explained properly
Removed technical jargons so users canunderstand more easily
Providing the user a clear navigation touse the product easy
