It is indisputable that UX design is becoming absolutely important to the design of SaaS products. Trends in technology are constantly changing each year, so is that of SaaS Products.
According to Price Intelligently, in 2015, the number of competitors in SaaS products was 2.6 on average. After five years, the figure had risen to 9.7 competitors. Many organizations are now employing cutting-edge technology, including artificial intelligence and low-code development, to gain an advantage.
Let’s take a look at what UX design trends are, why you should bother about UX design trends, their importance, and 8 of the most recent SaaS design trends that are shaping the market today.
We’ll be exploring in this blog,
- What UX design trends are?
- Why you should bother about UX design trends?
- Why UX trends are important?
- 8 SaaS UX Design Trends shaping the market in 2022.
Ready? Let's dive in,
1. What are UX design trends?
A UX design trend is a development or movement in the UX design industry caused by a change in user behavior or the adoption of new technologies.
The main focus of UX design is to adapt to ever-changing trends to meet consumer demands and boost user engagement and satisfaction. As a designer, you are expected to incorporate the latest design trends to provide clients with the best-possible interfaces.
2. Why should you bother about UX design trends at all?
UX trends are a roadmap to the future of design. It helps a UX designer observe the current state of design and anticipate what’s coming, so you can respond to users’ needs in real time.
Understanding what users expect when they engage with your product is the first step in improving their experience.
Here’s why UX trends are important:
- It keeps you informed: it gives you a fresh perspective on what’s new in the industry and helps you stay away from outdated UX design.
- Helps you understand the direction of the market: Design trends help you identify changes in your industry and prepare accordingly.
- It prevents you from following trends blindly: It helps UX designers understand the impact of design decisions on their products and users.
- Test things: Design trends help you validate an idea, and reveal if there’s a strong need for it.
3. What are the current trends in SaaS Product UX design?
- Shift towards multiple SSO signup processes.
To create a frictionless signup flow, SaaS companies are adopting single sign-on (SSO) to provide users with more signup options. With an SSO, a user can log in to multiple apps with one login credential.
Our annual State of SaaS Onboarding report covered how SSO can cut back on signup time and make onboarding better for new users.
Miro is for example adding more SSO options and removing forms to help users access the product faster. Notice how it’s not just about signing in with Google anymore?
The shift is now towards adding more SSO options that are relevant to your target audience.
- More granular user feedback collection.
While micro surveys still work great for collecting in-app feedback, we noticed a trend of switching from active to passive customer feedback, which is more contextual and less interrupting. An active feedback collection is when you trigger surveys and ask for feedback. This could come after the completion of a task or at a touchpoint.
On the other hand, the passive method allows users to provide feedback when they want and provides them with the means to do so without friction. Provide passive feedback by placing feedback widgets so that they blend into the entire experience, which is better than a survey popping up.
These short customer satisfaction surveys are placed in such a way that they’re easily accessible so users can give feedback on specific experiences.
For example, you can rate your experience on the feed without leaving the screen.
Users can leave feedback based on the emotions they’re feeling when using each feature, by engaging with small feedback widgets.
- Hyper-personalization (using AI).
Artificial intelligence (AI) has swept the tech world, and the SaaS industry is no exception. Hyper-personalization is one of the most important benefits that AI brings to the table, allowing businesses to meet the needs of their customers in B2B, B2C, and direct-to-consumer (DTC) markets.
It is the process of using AI and real-time data to display highly curated products and content to users. It treats customers as individuals with distinct tastes and preferences, enabling brands to provide a unique customer experience that's different for each user. It does this by analyzing the visual attributes of the products that people search for and engage with on your site, and then identifying granular shopper preferences.
This gives brands and retailers deeper insights into the wishes and motivations of individual shoppers in real time, enabling on-point search results and recommendations that make customers feel seen and understood.
- Micro SaaS (Software as a Service).
The SaaS sector of today has become more competitive and plentiful. As more competitors enter the market, we see many businesses try to adapt and provide more innovative and creative services to their customers. One way to adapt to this competitive market is to create smaller, more flexible products that are frequently handled by extremely small teams or even a single individual.
Micro SaaS solutions are frequent extensions or add-ons to larger products with the goal of improving the user experience in specific industries.
- Vertical Software-as-a-Service (SaaS).
The primary difference between vertical and horizontal SaaS is their focus. The former, as its name implies, caters to a wide range of industries. Simultaneously, the latter is a product that tries to appeal to a smaller audience, usually within a niche. Vertical SaaS, with its industry-specific solutions, is a comfortable and cost-effective option for many businesses. As a result of this increased adaptability, revenue will increase and client acquisition costs will decrease.
Some notable vertical SaaS examples include BioIQ (medical), Guidewire (insurance), and Innovacer (healthcare).
In recent years, no-code and low-code development platforms have been on everyone’s radar, including the SaaS industry. Because low-code platforms are more accessible to the general public, they allow fewer “techy” companies and individuals to enter the market, diversifying the market.
This unrivaled accessibility is accompanied by a slew of additional benefits. Developers, designers, and product executives can spend more time and money on innovation and addressing the industry’s most pressing concerns because less code equals lower costs.
Low-code platforms, meanwhile, will allow entrepreneurs to quickly create MVPs, allowing them to test more ideas at a faster pace. Some well-known low-code app examples include Zapier, Airtable, Webflow, and Typeform.
- Voice user interface (VUI).
Voice search is another trend making its way into SaaS. We’re already seeing this in action with Amazon, Google, and Apple all integrating voice assistants.
A voice user interface allows users to interact with technology using their voice. It’s a new approach to providing a natural and intuitive user experience.
VUIs are spreading in SaaS; they provide a great alternative to text-based interfaces and serve as a great way to improve customer service.
- The use of micro-interactions to improve UX
You know when you load a new website and an animated loader comes up? Or when you interact with a button that’s animated?
Those are micro-interactions.
By definition, micro-interactions are small, meaningful, and interactive details that make an experience more intuitive and engaging.
At a glance, these interactions are insignificant when compared to the overall interaction of the app. But interestingly, they create a better customer experience.
To wrap it all up,
So, we’ve seen the 8 SaaS UX Design Trends shaping the market in 2022, it’s time to take action. Start by creating a personalized user experience without coding. You can book a free consultation with our team to get expert guidance on how to implement these trends and how to make your SaaS UX absolutely exciting to your users generally.