Blyp - SaaS
Creating an easy-to-use product analytic tool for Shopify users.
- UX strategy
- Web site design
- User testing
- Responsive Design
- 7 months
- (January 2018 - July 2018)
Blyp is the super analyst. Built specifically for Shopify store owners, Blyp monitors your store's performance, uncovers potential issues that need attention, and helps craft customized insights to drive your sales and promote growth. All of the tools and platforms you work with while operating your store offer you data, reports, and dashboards to help you do a better job.
After running customer research and messaging discovery, We had a good idea about who our major competitors were, what problem they are trying to solve, and for whom they are trying to solve it.
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“Spoke Design Labs has gone more in-depth into usability, user roles, and UX than any other design firm I know.”
Alon Bar, CTO at Blyp
Online analytic services have been around for a while now and so have the big players that lead the industry. That meant creating a platform that was at least as appealing as anything advertised by the competition. On top of that, it had to be focused on usability, maximum engagement, and top-notch customization.
Learning the business. This includes the target market, sales cycle, the product, and anything else which may be relevant. To get a sense of the existing tools, systems, and data. To write up a road map, a project list, and any major concerns or roadblocks, we identify.
Our attention was focused on the complexity of the project, which implied a lot of resources on both sides. Therefore we cannot but compliment the awesome team behind it: a front-end developer, a designer, a QA specialist, and a product manager.
We kicked off with a solid wireframe based on the business objective and the creative idea we had in mind. Then we focused on custom features that would bring this kind of business to the next level.
The huge amount of content also influenced us to display most of the information with a super easy-to-read black font on a white background. Only the main features and buttons were emphasized with green and blue to make sure the user guesswork is avoided.
Typography & Colors
Typeface Red Hat Display the idea of the website - it's simple, clear, and straightforward.
Designed for conversion
It might seem right to go the aesthetic route, but, in the long run, it can be disastrous for the business goals unless backed with the right research. But worry not! We are here to help you combine beauty with brains.
New users in a year after the launch
Conversion rate increase during pre-season
Mobile traffic conversion increase