CrystalArc

Improving Inquiring Leads

Goal
Increase Lead Generation
Industry
Manufacturing
Type
Web Design

About the Company

Crystal Arc is the largest Middle Eastern manufacturer of custom products made of Metal, Resin and Crystal. Creating custom products for any occasion the customer has in mind ranging from Weddings to Corporate Events. Crystal Arc’s main audience are Advertising agencies and medium-large Enterprises.

Crystal Arc

Challenges Faced

The main challenged faced was to create a design for the products to be showcased as solutions.

Research & Analytics

Typography & Color

Font Sora
Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890”?”!’(%)[$]{@}/&\<-=>$><.TM

Colors

Before coming to us, the client had already created his brand book, had the logo, colors and more. We had to use everything that the client already has and keep in mind that this application is audience friendly. It must be comfortable for a young guy who is a digital native and loves bright colors as well as for a woman of age who has poor eyesight and does not often use such products

Primary Colors

Primary Colors
#00A4E6
Primary Colors
#141414
Primary Colors
#FFFFFF

Grey Colors

Grey Colors
#929292
Grey Colors
#141414
Grey Colors
#FAFAFA

Gradients

Orange Gradient
#929292
Yellow Gradient
#141414
Pink Gradient
#FAFAFA

Solutions

1. Consistent UI

Fixed the  inconsistency of design elements previously used

2. Use of Clear & Concise Content

Making the content easy to understand

3. Proper Hierarchy

Creating a structure to showcase most most important facts first for users

4. Product Value Proposition

Products value explained properly

5. Clear use of words

Removed technical jargons so users canunderstand more easily

6. Clear Navigation

Providing the user a clear navigation touse the product easy

Designs

Before
After

Outcomes

180k
New Users
87%
Conversion
89%
Traffic

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Before
After